DigitalMR is a next generation market research company that helps organisations make informed marketing decisions by deploying its two proprietary platforms: listening247 (social media listening) and communities247 (private on-line communities). DigitalMR applies its extensive understanding of technology and social media platforms in addition to its vast market research experience to provide solutions and insight to some of the most demanding customers in the world including P&G, Mars, Tchibo, Saxo Bank, YPO, Tesco, Yorkshire Bank and the British Council. DigitalMR’s R&D team comprises market research, machine learning and software engineering professionals working together to create commercial tools and applications in order to collect data through multiple touch-points in smart ways which are then turned into business-actionable insights and marketing platforms.