Simply honest. It is not only our basic philosophy; simply honest is also our business model and innovation code: easy, transparent, accessible and friendly.
easyMarkets was founded on the idea of democratizing trading. Back in 2001 when easyMarkets was founded, the only way to trade was through a physical trading room as a wealthy individual or an institutional client. If you didn’t have an initial investment of tens of thousands of dollars or more it was impossible to trade. Our purpose was to give market access to anyone that wanted it.
We ended up fundamentally changing the online trading industry – which only offered Forex at the time. In 2001 we accepted initial deposits from $25, that could be funded online via credit card – instead of lengthy bank transfer. Our customers responded with loyalty and helped us grow. Over the years we expanded our CFD offerings to include global indices, energy, metals and more. In 2016 we rebranded from easy-forex to easyMarkets.
We managed to democratize trading, make it accessible and easier – but there is always more we can offer our customers.
We were the first to offer a true online trading platform that you could not lose more than what you invested.
We continued innovating - offering valuable trading tools and conditions such as free guaranteed stop loss, insideViewer, Freeze Rate – and our most innovative tool yet: dealCancellation*.